I listened in on a webinar given by LatinoWire, a division of Berkshire Hathaway company BusinessWire. Titled What’s Being Covered by Hispanic Media & Bloggers? Any Trends?, the webinar featured four influential members of the Hispanic media as they discussed current trends, challenges, and opportunities to reach different segments of today’s U.S. Hispanics. Here are a four key takeaways from the speakers.

Continue reading

It's no surprise that Latinos are becoming a huge and fast-growing segment in the U.S. market. There are, of course, various different types of Hispanics from millennials to first-generation and more. So, what is going to make for the most effective campaign when a one-size fits all solution doesn't work when marketing to Latinos?

Continue reading

“Social media marketers have done more than just walked away from using YouTube for video content - they have sprinted” explains Evan James, Head of North American Marketing for Social Bakers. The company, well known for their social media network statistics and analysis, has revealed some important findings that confirm the fact that Facebook emphasis on video has had tremendous results so far.

Continue reading