The Copa America Cenentario or Centennial Cup America is coming to the United States next year, and it is a big deal. The 2016 edition of Copa America will hold special significance, as it will mark the 100th anniversary of the first tournament, and the first time that it’s ever been held outside of South America.

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Attention will shift to digital and mobile devices to become the desired platform to access social media. Thus, it will be critical for businesses to create mobile-optimized platforms and use social media to connect with consumers. Social media platforms will take a new approach when it comes to organic or ‘free’ marketing, as the following trends emerge in 2015.

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