As a multicultural marketing agency, we are always looking for great ways to promote multiculturalism in our communities and get involved in local initiatives.
Our latest initiative connected our client Sherwin-Williams with influential Latino artists and the anti-bullying campaign, Faces of Diversity. Working with artists Edwin Gil and Alexander Mijares, these artists used Sherwin-Williams paints to create inspirational art pieces in association with the international anti-bullying campaign.
“Sherwin-Williams’ support of Faces of Diversity is proof positive they believe in the power of color and art to transform our communities,” says Gil. “Sherwin-Williams continually builds up Hispanics and arms them with the tools, in this case color, to affect positive change in schools that ultimately reshape the minds of our children by addressing the dire consequences of bullying.”
The project kicked off on September 15 at the beginning of Hispanic Heritage month, as a way to celebrate the various colors and cultures of the Hispanic community. Gil, based in Charlotte, NC, and Mijares, whose work is on display in Dallas, TX, have created amazing art to help unify their communities through color.
“Public art is such an important part to any cityscape,” says Mijares. “It’s great to partner with Sherwin-Williams on this worthwhile project, which will be on display for the city of Dallas and its residents to see for years to come. As a Hispanic, I’m proud to work with a company that values our contributions to the cultural fabric of the United States.”
Gil’s mosaic style “Face of Diversity” debuted this past Satuday at ImaginOn in Charlotte, NC. This incredible piece of artistry will be on display for the community to enjoy, as will Mijares’ murals on the walls outside LAB ART Texas and Taverna in Dallas.
Very proud to be partnering with #facesofdiversity and @edwingilcom #estopintabien
It was great for our agency to make this project a reality, as we help to promote multi-cultural acceptance and show how art and color help inspire cultural connection.
So, if you’re in the Charlotte or Dallas area, be sure to be on the look out for these awesome pieces of art, sure to make you say #EstoPintoBien!