Over the past year AC&M Group has worked directly with Soccer.com and the National Guard to provide free soccer clinics to public high schools around the nation.
With the attempt to build upon the success of the National Guard Pilot Program, AC&M’s strategy was a turn key solution to drive interaction between National Guard recruiters and high school soccer players in order to educate them about the National Guard.
Soccer.com’s partnership provided coordination for all aspects of the program. By identifying low to middle income high schools to participate, the goal was to have a number of clinics evenly split between boys and girls teams. The AC&M team worked hard to identify and coordinate a clinician for each event.
Each team that participated in the program received 25 free branded National Guard soccer balls and cones and a $250 Soccer.com Gift Card.
During the Fall and Spring soccer seasons we were able to successfully expand our reach by delivering over 25,000 impressions and generating nearly 1,100 leads for the National Guard. Over 1,000 schools actively requested clinics.
The program successfully engaged with athletes on the benefits of joining the National Guard and educated them on all the opportunities the Guard provides.