Here at AC&M, we pride ourselves on being a leading multicultural marketing agency. We have used cultural insights to connect with diverse groups of people for a decade now, and for our 10th Anniversary, we want to take this notion a step further. To do so, we are announcing the launch of AC&M’s 3XP initiative, a set of programs that promotes social responsibility within our agency. Short for three times the philanthropy, 3XP revolves around three central components: a Corporate Social Responsibility Plan, a Volunteer Time Off policy, and our inaugural Nonprofit Giveback.
Our first ever Corporate Social Responsibility (CSR) Plan will encourage employees to serve in local community efforts. In the past, we’ve been regularly involved with the Leukemia and Lymphoma Society, Levine Museum of the New South, and other organizations, so we see the CSR Plan as an extension of these efforts.
We also realize that while we all share similar values, we have passions that are unique to us as individuals. The Volunteer Time Off policy gives each employee up to 24 hours, or three workdays per year, to volunteer for any organization or cause he/she feels strongly about. In February, with the help of the Volunteer Time Off policy, our Senior VP of PR, Brian Cockman, was able to achieve his philanthropic goal of traveling to South Africa to work with children affected by HIV/AIDS.
The last tier of 3XP is our inaugural Nonprofit Giveback. This program gives us the opportunity to use our cultural marketing expertise in a philanthropic manner. Through an online application, U.S. based nonprofits that cultivate diversity or reach people through sports can enter for a chance to receive pro-bono services from AC&M. This will include everything from a redesigned website and a new logo, to website editing lessons and a full-scale PR plan.
Our identity as an organization revolves around the philosophy of “Universal Ideas. Cultural Connections”. While this is an approach we take with our clients, our 3XP initiative will help apply this idea to our employees and the communities where we live and work. We believe that investing in ideas bigger than our services and bigger than ourselves will help us create a stronger connection with our community, and ultimately a stronger connection as an organization.