Being one of the top soccer marketing agencies is not only about producing great creatives, engaging consumers through effective activations, and showcasing the brand in creative ways.
At the core, it’s about connections. If you don’t connect the client with the right people, a campaign cannot get the proper footing it needs to be successful. With over 20 years of expertise working in the soccer industry, we have the connections that push clients’ campaigns to the next level. Connecting brands with key teams is something AC&M does best.
One of the soccer markets we know best is the Mexican soccer industry. Last Monday, Jaime Cardenas and I travelled throughout Mexico with a potential client to give them a one-of-a-kind Mexican soccer experience.
We spent the 4-day trip traveling to Mexico City, Guadalajara, and Pachuca to meet with the presidents of five top Mexican teams. Through our know-how and insights, we were able to connect our potential new client with these key teams to discuss potential sponsorships for 2015.
In addition to meeting with the teams’ presidents, AC&M was able to provide our potential client with a full tour of some of the teams’ facilities, and we even got to attend a couple of the games.
The potential client reported that they not only enjoyed the agenda we had set up for them during the trip, but also said the quality of the visit itself was impressive. Through our connections with the Mexican soccer industry, we were able to get them in front of the right people to propel their potential 2015 campaign.
When looking for a team to partner with, it is important that brands truly get the full experience, so they can understand the fans and the culture surrounding the team. AC&M displayed how we know and understand Mexican soccer at the core, and we make sure brands develop relationships with the appropriate people.
We cannot wait to see how these developments continue to advance our soccer marketing goals. We enjoyed getting to showcase our expertise to help us gain new business, show off our soccer capabilities, and have a little fun along the way.
Hopefully, by next year, we will be able to kick-off this campaign with our potential new client, and further expand our impact in the soccer marketing sphere.