About a month ago, it was announced that AC&M Group had been nominated for the 2014 Portada Award for Best Soccer Marketing Campaign and we asked for your support. Now, we are pleased to announce we won!
We are honored to have received such an amazing recognition from one of the leading sources of news and analysis in the Latin marketing and media world. Beating out campaigns from Ford, Metro PCS, Honda, and IDT, our Camiseta de Mexico video was a stand out because of its comedic approach and cultural relevance.
This satirical song aimed its witty lyrics at the dramatic elimination of Mexico in the Round of 16 World Cup Game against the Netherlands. Tapping into fan’s pride for El Tri, the musical trio from Monterrey made a a bit of fun after the loss to promote the sale of discounted Mexico jerseys. The result? The video went viral! Grabbing the attention of Mexican and soccer fans around the world, the video garnered 1.5 million hits in less than 2 weeks across YouTube, Facebook, and Twitter.
“The response to the Camiseta De México video was impressive,” says Bernard Frei, CEO, Sports Endeavors Inc. “It helped us connect on a deeper level with our customers and was the best example of a great digital campaign being deployed at precisely the right time and in the right way. It’s proof positive that snap creativity and anticipating trends are vital in today’s marketing world.”
As an agency, we could not be more proud to receive this honor. Being recognized by Portada for having the top soccer marketing campaign in a World Cup year speaks volumes about our agency’s capabilities. Although the video was produced on a shoestring budget in just 72 hours, it resonated with soccer.com’s key audiences, Hispanic and non-Hispanic, because of its comedic relief, creativity, and relevance to the events going on at the time. In case you haven’t seen it yet, check out our award winning video below!