Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be even higher for the 2018 World Cup in Russia.
Soccer fans are doing more than just watching games on their TV. They are amongst the most active sports fans when it comes to engaging on second and third devices. Over the course of the group stage of the previous World Cup, U.S. fans spent a larger amount of time engaged with digital FIFA content than fans from Brazil, France, Germany and the United Kingdom combined. Just as impressive is U.S. fans’ engagement on Facebook during the final, which totaled 10.5 million, just as much as the two participating countries fans combined.
As viewership continues to grow exponentially, the value of the World Cup as an advertising medium has not gone unnoticed by major TV networks. From the 2014 World Cup to the 2018 World Cup, rates to obtain broadcasting rights to the event have drastically increased. For the previous World Cup, ESPN obtained the rights for $50 million and for the 2018 World Cup, FOX has paid an impressive $212.5 million, that’s a $162.5 million difference.
If you want to engage with these consumers and have your brand be a part of this outstanding sporting, event you don’t have to be an official World Cup sponsor. We understand the ins and outs of soccer, and our relationships in the industry gives our clients unrivaled access to sports consumers. From insights, strategy, sponsorship activations, retail programs to promotions, we help brands leverage soccer to meet their specific marketing objectives.
Our exclusive partnership with Sports Endeavors INC., the largest soccer specialty retailer in America, gives AC&M Group unmatched access to the largest database of soccer fans, players and families. Over the past 10 years, SOCCER.COM and AC&M Group have worked with many of the top brands, teams, and leagues, to help them effectively connect with the U.S. soccer consumer.
Click here to learn more about how can we help your brand get noticed on the world’s biggest soccer stage.