Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be even higher for the 2018 World Cup in Russia. Soccer […]

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The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s not only fans who are worried, sponsors and advertisers […]

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A paid social strategy is no longer an added-bonus but rather a necessity. Digital marketers know that changes on social platforms are happening faster than we can plan, adapt and react. But changes and improvements indicate more opportunities to help your brand get noticed. The days of organic audience reach are gone and paid social […]

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Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising.  Connecting with a consumer culturally and in-language can make all the difference between breaking through the clutter or falling short. Here […]

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What was your favorite Super Bowl ad? Our team shares their picks for favorite spots Every year billions of dollars are spent on securing a spot at the most watched event in American sports. In fact, in 2017 the average cost of having your commercial air during the Super Bowl was $160,000… per second.

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