As a multicultural marketing firm with deep roots in the Hispanic community, we work with our clients to make sure their initiatives resonate with Latinos. Sherwin-Williams, who have recently announced a partnership with renowned artists Edwin Gil and Alexander Mijares in which they will be responsible for providing paint for their public art projects, is a great example.

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With Mexico touring the US to play Chile and Bolivia, we decided to put together some contests to offer some El Tri fans a chance to attend the games. Thanks to tickets from adidas, AC&M created two contests to support the promotions of both Mexico international friendly matches at a local level, targeting them to Denver and Bay area respectively. With only a week of preparation, we quickly rolled out a fun campaign and promoted on Social Media.

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