Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

Continue reading

Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A Change in the Workforce It is no surprise that […]

Continue reading

Radio is Still King in Reaching Hispanics There’s no denying the growing influence of multicultural consumers in the U.S. – especially the growing numbers and purchasing power of Hispanic consumers. Early on in the “how to market to Hispanics era,” radio was the go-to-market tactic. Although many strategies have changed in the few two decades on how […]

Continue reading

Soccer is in our DNA, so it’s no surprise that we teamed up with MLS4CLT to help drum up support, especially in the Hispanic market, for a Major League Soccer team in Charlotte. As an agency that eats, sleeps and breathes soccer, we were eager to help generate excitement for the “Power the Pitch” Rally […]

Continue reading

The Southern Foodways Alliance (SFA) is a great organization that documents, studies, and explores the diverse food cultures of the changing American South. To me, they use food and history as a pretext to understand and shed some light into the cultural changes in our country. They recently had their Summer Symposium in Charlotte exploring […]

Continue reading

Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising.  Connecting with a consumer culturally and in-language can make all the difference between breaking through the clutter or falling short. Here […]

Continue reading

While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.

Continue reading