Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be even higher for the 2018 World Cup in Russia. Soccer […]

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New Report on Sports Nutrition Insight Available For Download Sports and energy nutrition product sales reached $28 billion in 2016 and are expected to reach $45 billion by 2022, according to Zion Market Research. No longer merely for bodybuilders and hard-core athletes, sports nutrition products are being consumed daily by active consumers incorporating a healthier […]

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Día de Los Muertos, which translates to Day of the Dead in English, is a culturally rich Mexican holiday that has slowly been integrated into American culture. You may have seen Día de Los Muertos decorations while you were out shopping for Halloween costumes. But do you know what the holiday really means? It is […]

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There is no denying Hispanic dishes and snacks have made a large impact on current U.S. food trends. You can easily notice this by driving through a busy street and spotting multiple Hispanic restaurants or walking down the aisle at your local grocery store and finding all the rich flavors of Latin America. On its […]

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        Major Health Disparities Minority women make up 35% of women in the United States, and by 2050 are expected to make up the majority. There are many health issues that affect women, but minority women are affected and impacted at even higher, disproportionate rates. The following are 4 that stand out […]

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Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

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Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A Change in the Workforce It is no surprise that […]

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Radio is Still King in Reaching Hispanics There’s no denying the growing influence of multicultural consumers in the U.S. – especially the growing numbers and purchasing power of Hispanic consumers. Early on in the “how to market to Hispanics era,” radio was the go-to-market tactic. Although many strategies have changed in the few two decades on how […]

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