Half of all second-generation Hispanics are bilingual. What’s more, they are bicultural, and consume relevant messaging or ideas that appeal to both their American and Latino roots. Take a look at how AC&M used a dual-language approach in the recent "Encuentra Tu Ventaja" campaign.

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For the second consecutive year, we’ve partnered with Portada, leaders in the Latin American marketing and media space, to present the 2015 Soccer Marketing Guide. As a marketing agency with a keen focus on soccer, we’ve taped into our experience from working with clients from all levels of the soccer industry to offer up insights on this year’s top opportunities.

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