The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s not only fans who are worried, sponsors and advertisers […]

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There is no denying Hispanic dishes and snacks have made a large impact on current U.S. food trends. You can easily notice this by driving through a busy street and spotting multiple Hispanic restaurants or walking down the aisle at your local grocery store and finding all the rich flavors of Latin America. On its […]

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FOX Sports announced its plans to cover the 2018 FIFA World Cup in New York City last week and I had the pleasure of attending the event. I was at a similar announcement in 2013 when Univision held its 2014 World Cup presentation event, also in New York. These occasions are for the networks to […]

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    Major Health Disparities Minority women make up 35% of women in the United States, and by 2050 are expected to make up the majority. There are many health issues that affect women, but minority women are affected and impacted at even higher, disproportionate rates. The following are 4 that stand out the most: […]

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Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

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Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A Change in the Workforce It is no surprise that […]

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Radio is Still King in Reaching Hispanics There’s no denying the growing influence of multicultural consumers in the U.S. – especially the growing numbers and purchasing power of Hispanic consumers. Early on in the “how to market to Hispanics era,” radio was the go-to-market tactic. Although many strategies have changed in the few two decades on how […]

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The Southern Foodways Alliance (SFA) is a great organization that documents, studies, and explores the diverse food cultures of the changing American South. To me, they use food and history as a pretext to understand and shed some light into the cultural changes in our country. They recently had their Summer Symposium in Charlotte exploring […]

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A paid social strategy is no longer an added-bonus but rather a necessity. Digital marketers know that changes on social platforms are happening faster than we can plan, adapt and react. But changes and improvements indicate more opportunities to help your brand get noticed. The days of organic audience reach are gone and paid social […]

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