Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be even higher for the 2018 World Cup in Russia. Soccer […]

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New Report on Sports Nutrition Insight Available For Download Sports and energy nutrition product sales reached $28 billion in 2016 and are expected to reach $45 billion by 2022, according to Zion Market Research. No longer merely for bodybuilders and hard-core athletes, sports nutrition products are being consumed daily by active consumers incorporating a healthier […]

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Día de Los Muertos, which translates to Day of the Dead in English, is a culturally rich Mexican holiday that has slowly been integrated into American culture. You may have seen Día de Los Muertos decorations while you were out shopping for Halloween costumes. But do you know what the holiday really means? It is […]

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One of my favorite parts of my job is learning about my customers, which also includes my client’s customers. There is no better way to gain an understanding and discover insights than by working side by side with them. Without a question, learning about your client(s) is the most important part of our job and […]

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The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s not only fans who are worried, sponsors and advertisers […]

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There is no denying Hispanic dishes and snacks have made a large impact on current U.S. food trends. You can easily notice this by driving through a busy street and spotting multiple Hispanic restaurants or walking down the aisle at your local grocery store and finding all the rich flavors of Latin America. On its […]

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FOX Sports announced its plans to cover the 2018 FIFA World Cup in New York City last week and I had the pleasure of attending the event. I was at a similar announcement in 2013 when Univision held its 2014 World Cup presentation event, also in New York. These occasions are for the networks to […]

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    Major Health Disparities Minority women make up 35% of women in the United States, and by 2050 are expected to make up the majority. There are many health issues that affect women, but minority women are affected and impacted at even higher, disproportionate rates. The following are 4 that stand out the most: […]

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Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

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