Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be even higher for the 2018 World Cup in Russia. Soccer […]

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New Report on Sports Nutrition Insight Available For Download Sports and energy nutrition product sales reached $28 billion in 2016 and are expected to reach $45 billion by 2022, according to Zion Market Research. No longer merely for bodybuilders and hard-core athletes, sports nutrition products are being consumed daily by active consumers incorporating a healthier […]

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The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s not only fans who are worried, sponsors and advertisers […]

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FOX Sports announced its plans to cover the 2018 FIFA World Cup in New York City last week and I had the pleasure of attending the event. I was at a similar announcement in 2013 when Univision held its 2014 World Cup presentation event, also in New York. These occasions are for the networks to […]

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Soccer is in our DNA, so it’s no surprise that we teamed up with MLS4CLT to help drum up support, especially in the Hispanic market, for a Major League Soccer team in Charlotte. As an agency that eats, sleeps and breathes soccer, we were eager to help generate excitement for the “Power the Pitch” Rally […]

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SOCCER.COM, a long-lasting client of the agency, has launched its newly revamped website offering visitors innovative design with an informative customer experience plus inspirational team and player pages. The new site, which features a variety of different content around soccer gear, news and product launches, highlights the company’s core values to inform, inspire and innovate […]

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