In the wake of the COVID-19 pandemic, numerous brands have chosen to go static on social media. The coronavirus has brought many challenges to businesses in just a short span of time. Although this historical event has stalled normal activity across several industries, we must...
In the absence of live sports, fans across the nation have been looking for new and relevant sports content. Amidst the COVID-19 pandemic, many sports brands have taken to social platforms to engage their audiences. To support our client beIN Sports during this crisis we...
To combat COVID-19 from a digital standpoint, social media platforms have taken several measures to help brands and consumers. Major platforms have challenged themselves to counter misinformation and support local businesses. Newly Added Capabilities According to a recent report published by Main Street America, 7.5 million...
Integrity. Collaboration. Innovation. These are the core principles for our client, Carolina Raptor Center (CRC). The purpose of this organization is to educate people about the environment, the importance of conversation, and the protection and rehabilitation of raptors. Due to COVID-19, the CRC and other...
Brands across the globe have been increasingly active on digital platforms, hoping to retain engagement and build trust with their audiences. COVID-19 has uniquely given brands opportunities to console with audiences on digital platforms. Consumers have been looking towards brands to provide points...
If you have a Twitter, Instagram, Facebook, LinkedIn or YouTube page you are among the 3.48 billion active social media users in the world today. Whether it’s retweeting a funny video of a dog wearing sunglasses or following your favorite brands, social media has immersed...
In an age of fleeting attention, video is the key to promoting your story and pleasing the client. So you’ve found a great story. You've contacted your featured participant and begun forming your scope for the article. With questions prepared and the skeleton of the...
New campaign showcases passionate fans and the longstanding tradition of jersey collecting How many jerseys do you have in your collection? The Collector Series by World Soccer Shop highlights the stories of those who have continued the time-honored practice of jersey collecting. Their collections tell the story of...
Digital marketing is no longer about simply having a presence online or occasionally promoting products for e-commerce. Consumers prefer companies they perceive as authentic. Social media is the perfect tool to promote authenticity while connecting with targeted audiences. Here are some tips for building engagement through...
This year’s American Advertising Awards in Charlotte, formerly the ADDYs and the advertising industry’s largest competition, has recognized our recent initiatives for Bojangles’, which features a series of telenovela style videos. TeleBOvela: El Sabor de la Pasión adds passion and suspense to the lives of Bojangles’ savory...
