#EAVIP FIFA 15 Influencer Outreach

Over the past few months AC&M has been working on a digital grassroots campaign to promote the new FIFA 15 video game for EA Sports. The project is still currently in the works but so far we’ve seen some awesome results.

Our main goal from the beginning was to increase the number of impressions for the new FIFA 15 video game online through various social media platforms.

So we came up with a plan to put together these nicely packaged #EAVIP promotional kits to send out to various influencers. Each kit comes equipped with a copy of FIFA 15, a t-shirt and a $50 gift card to Soccer.com.

Influencers have ranged from bloggers & celebrities to former USMNT players. All who were encouraged to share their #EAVIP FIFA 15 experience through their own social media channels.

To date we’ve had a total of 1.7 million impressions, 256 tweets and 175 contributors. As this project goes on we hope these numbers continue to increase!

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