Meet Lucas Martins, Digital Analyst
On his 3-year anniversary with AC&M Group, Lucas Martins crossed the stage at Queen’s University to accept his Master’s in Communication.
After finishing his undergraduate degree in 2014, Lucas recalls being ready to dive into the world of business and research. However, market research jobs for recent graduates were harder to find than expected, and upon reading “Ogilvy on Advertising” by David Ogilvy cover-to-cover, he decided to take his chances in advertising. A day later, he saw a job posting for an AC&M Group Account Executive and went for it. Luckily, it only took meeting Lucas once for our Director of Digital Strategy to know we needed him on the team, and he offered Lucas a market research intern position on the spot.
“I took the position and have loved every second of it! I became passionate about helping clients find more information on their audiences and better ways to reach them through cultural insights.”
From Market Research Intern to Digital Analyst, he has made quite a few memories and impressions at the agency, but his fondest would be working his first focus group.
“I still remember walking into the room and feeling so nervous I could barely speak… we were bringing together two groups of very different cultures in one room and about to ask some difficult questions. To my surprise, both groups came together and had a blast. It showed me how many great people are out there and how amazing the world can be once we accept one another.”
Throughout his entire life, Lucas has loved to listen, talk, read, and write. When he realized his passion was in communication, he wanted to learn everything he could, which made the decision to pursue a Master’s degree easy. But, he’s not stopping there. Lucas is looking forward to earning his Doctorate in Communication to further investigate the mysteries that surround human interaction. Where does he see himself in 5 years?
“I see myself married, having visited more of Europe and South & North America, and almost finishing my Doctorate degree in Communication at Stanford.”
At the top of his bucket list is his upcoming wedding to fiancée Kelsey and traveling the world — especially excited to visit Venice, Italy. He is our resident independent / cult movie lover, skilled tennis player, loves robotics and gadgets and is currently learning how to play acoustic guitar.
Though Ogilvy may have encouraged Lucas to pursue advertising, it is John Lennon that has inspired the him most. His favorite quote is:
“Imagine all the people living life in peace. You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us, and the world will live as one.”
– John Lennon, Imagine