At AC&M, we are all about forging unique partnerships that help our clients take their campaigns to the next level. One of our latest partnerships we facilitated was between Spanish-language sportscasting star Fernando Fiore and our clients at Tienda Futbol Mundial.
Tienda Futbol Mundial (TFM), a branch of Sports Endeavors, Inc., was looking for a way to ramp up their 2015 campaign to get Hispanic consumers even more excited about the numerous soccer events of the summer, especially Copa America and Gold Cup.
That’s where Fernando Fiore came in. Throughout the course of his 20+ years of broadcasting experience, Fernando has covered 7 World Cups, won 3 Emmys, and solidified himself as a household name for Hispanics in the U.S. and abroad.
Needless to say, Fernando is the expert when it comes to Hispanics and soccer, making him the perfect face for TFM to help increase sales and attract more Hispanic consumers.
AC&M has had a long-time relationship with Fernando, and since Fernando is the official face of Copa America Chile 2015, AC&M is helping TFM build a campaign with Fernando, providing him with his own Tienda Fiore Online Store to sell jerseys, Copa America gear, and more.
The campaign includes a social strategy to activate promotions, including jersey and gift card giveaways, and leveraging Fernando’s social media presence of over 110,000 total followers.
To help kick-start this campaign, AC&M used our expert Creative services to facilitate a photoshoot for TFM and Fernando Fiore to give TFM some professional photos to use for promotional materials to promote the Tienda Fiore online store.
Throughout the course of the day, we shot Fernando with a series of the newest Copa America jerseys, DTG gear, and more—all of which are currently available for purchase at Tienda Fiore.
Check out some of the highlights from the shoot, and to get some of the gear for yourself, click here to visit Tienda Fiore!
Thank you TFM and Fernando Fiore for a fantastic photoshoot and the start to a great partnership!