It’s no secret that soccer is becoming more popular in the U.S. You only need to look at the popularity of Team USA in the 2014 World Cup to see that soccer fever is spreading fast.
What might be surprising, however, is that Mexican soccer and Liga MX viewership has become increasingly popular, regardless of language. Univision recently aired the 5 most-viewed soccer matches since the World Cup.
“UniMás’ broadcast of the Mexico vs. Chile match on September 6 was the most-viewed soccer match on all networks, regardless of language. The match delivered an average of 1.9 million Total Viewers and 1.2 million Adults 18-49”.
But the national team is not the only one that’s getting attention. The Chivas-Queretaro matchup drew an audience of 1.3 million, over 35% more than the English Premier League Chelsea-Everton matchup.
Liga MX is the most-watched soccer league in the U.S., and the strong performance of the Chivas team has had significant impact on this growth. This year, viewership of Liga MX has increased more than 38%, with a ratings increase of over 66%.
The Univision Deportes Network itself has also seen impressive growth. Reaching 37.7 million households, it is the No.1 Spanish-language sports network.
So what is the significance of all of this? For a soccer marketing agency, the increased popularity of soccer, specifically Mexican soccer, is huge.
It is important for anyone interested in using soccer to promote their brand that they tap into the popularity of Liga MX. It is clear that soccer is becoming increasingly popular across all demographics, and targeting Liga MX teams may be the best way to reach the largest population of soccer fans in the U.S.
This article was created using original insights from this article on broadcastingcable.com. Click here for the original article: http://brinx.it/AgO