Marketing Sports: Soccer in America Recap

Our very own CEO, Jaime Cardenas and Social Media Director Ignacio Cassinelli took the stage at the #MPMKTG Media Post Marketing in Soccer: Soccer in America event this past Tuesday, November 10, 2015 in New York City.

This was the second annual event and it was a huge success.- from the topics such as the FIFA scandal and its aftermath, Spanish language soccer coverage and the Women’s game and the World Cup Effect- to the panelists John Guppy, Marisabel Muñoz, Greg Lalas and more. Tweets began early in the morning and continued throughout the event.

Jaime Talk
Cardenas discussed MLS’S Sponsorship Evolutions alongside Derek Aframe, Dominic Curran, Brian Hughes and Darren Marshall. The conversation revolved around the visibility that players are creating, as well as where the sponsorship opportunities are coming from as well as what specific ways the MLS Sponsorship has evolved in the past 12 months.

Highlighting one of the most tweeted quotes, Jaime Cardenas stated that an important concept to grasp is that, “34% of soccer’s fan base is Hispanic, more than any other league in the U.S.

Cassinelli joined the platform to discuss soccer and media: Bright Shiny Objects where the panel discussed new media platforms and what effect are these bright, shiny new objects having on the growth of soccer in the U.S.

Cassinelli highlighted working FOX Deportes five years ago and explaining to them that social media is not a burden, but an opportunity. It is the question of finding balance because, “What I keep telling brand now is you don’t have to be everywhere because when you try to do everything, you are really doing nothing successfully.” We also learned a little about Miguel Garcia Castillo and a very successful Unilever campaign.

STU Holden
USA international soccer star Stuart Holden participated in a keynote where he discussed his distinguished career as a player, the road to injury recovery, and how brands can play a part in developing soccer in America by targeting the youth market.

While AC&M’s friend Fernando Fiore, three-time Emmy Award winner and one of the most recognized personalities on Hispanic television also delivered an inspiring presentation on how his career has developed throughout the years, changes in the Hispanic market and the diversification of interests in the audience, especially among younger Hispanic viewers.

All in all a great day networking with colleagues, learning new developments in the area of soccer and discussing one of our passions here at AC&M: SOCCER.

A special thanks to Media Post and Soccer In America. We cannot wait for next year!

To see the full event visit: http://www.mediapost.com/marketing-sports/agenda/

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