Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

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Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A Change in the Workforce It is no surprise that […]

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Radio is Still King in Reaching Hispanics There’s no denying the growing influence of multicultural consumers in the U.S. – especially the growing numbers and purchasing power of Hispanic consumers. Early on in the “how to market to Hispanics era,” radio was the go-to-market tactic. Although many strategies have changed in the few two decades on how […]

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Soccer is in our DNA, so it’s no surprise that we teamed up with MLS4CLT to help drum up support, especially in the Hispanic market, for a Major League Soccer team in Charlotte. As an agency that eats, sleeps and breathes soccer, we were eager to help generate excitement for the “Power the Pitch” Rally […]

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The Southern Foodways Alliance (SFA) is a great organization that documents, studies, and explores the diverse food cultures of the changing American South. To me, they use food and history as a pretext to understand and shed some light into the cultural changes in our country. They recently had their Summer Symposium in Charlotte exploring […]

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A paid social strategy is no longer an added-bonus but rather a necessity. Digital marketers know that changes on social platforms are happening faster than we can plan, adapt and react. But changes and improvements indicate more opportunities to help your brand get noticed. The days of organic audience reach are gone and paid social […]

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“Let Nothing Stop You” Campaign recognized by key marketing and communications awards We teamed up with Blue Cross and Blue Shield of North Carolina (Blue Cross NC) to help Hispanic and African-American diabetics in North Carolina control their diabetes. Diabetes is a complex condition. The severity of its symptoms and complications depends highly on how well you manage the […]

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“Let Nothing Stop You” Campaign recognized by the 34th Annual Healthcare Advertising Awards We teamed up with Blue Cross and Blue Shield of North Carolina (Blue Cross NC) to help Hispanic and African-American diabetics in North Carolina control their diabetes. Diabetes is a complex condition. The severity of its symptoms and complications depends highly on how well you manage the […]

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Picture this: buttermilk biscuits made-from-scratch right in front of you. Drooling yet? Our client, Bojangles’, has just opened its doors to a brand new restaurant concept in Charlotte’s Historic West End and it features a Biscuit Theater — where you can see the delicious biscuits being made fresh every 20 minutes. Located at 1401 W. Trade Street, the […]

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