Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success. Brand managers can no longer afford to put multicultural marketing on the back burner. Multicultural consumers are transforming...
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective. As PR practitioners, we must become more insightful when communicating and connecting with our audiences. Understanding different cultural contexts helps adjust strategy and...
Diversity is more than checking a box on race or ethnicity --- It’s utilizing a person’s unique experience and contribution. By now, most companies have realized the importance of Diversity and Inclusion and are sure to focus efforts on incorporating D&I practices. From internal communications to...
Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A...
Multicultural advertising proves to be important for more than just the Hispanic demographic. Connecting with people through culture is not just about speaking their same language—it means catering to their unique culture....
