While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.

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Summer of Soccer will make for an unforgettable summer for soccer fans. But for marketers, Copa America Centenario and UEFA EURO 2016 will create endless opportunities for engagement through TV, social and grassroots efforts along with an around the clock conversation about soccer.

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Half of all second-generation Hispanics are bilingual. What’s more, they are bicultural, and consume relevant messaging or ideas that appeal to both their American and Latino roots. Take a look at how AC&M used a dual-language approach in the recent "Encuentra Tu Ventaja" campaign.

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