Major Health Disparities Minority women make up 35% of women in the United States, and by 2050 are expected to make up the majority. There are many health issues that affect women, but minority women are affected and impacted at even higher, disproportionate rates. The following are 4 that stand out the most: […]

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Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

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Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A Change in the Workforce It is no surprise that […]

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“Let Nothing Stop You” Campaign recognized by the 34th Annual Healthcare Advertising Awards We teamed up with Blue Cross and Blue Shield of North Carolina (Blue Cross NC) to help Hispanic and African-American diabetics in North Carolina control their diabetes. Diabetes is a complex condition. The severity of its symptoms and complications depends highly on how well you manage the […]

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While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.

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