There is no denying Hispanic dishes and snacks have made a large impact on current U.S. food trends. You can easily notice this by driving through a busy street and spotting multiple Hispanic restaurants or walking down the aisle at your local grocery store and finding all the rich flavors of Latin America. On its […]

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    Major Health Disparities Minority women make up 35% of women in the United States, and by 2050 are expected to make up the majority. There are many health issues that affect women, but minority women are affected and impacted at even higher, disproportionate rates. The following are 4 that stand out the most: […]

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Every year around this time, brands begin to bombard Hispanic consumers with special promotions, ad campaigns and cameo appearances in the community. Many brands take advantage of Hispanic Heritage Month (September 15 to October 15) to engage with the U.S. Hispanic community and celebrate Hispanic heritage and culture. But are they perceived as authentic? Yes, […]

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Labor Day celebrates the workforce throughout the nation, which also means celebrating the nation’s increasing multicultural workforce. Companies that embrace a multicultural workforce gain a competitive advantage, tend to do better overall in generating innovative ideas, and providing spectacular customer service in their respective industries. A Change in the Workforce It is no surprise that […]

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A paid social strategy is no longer an added-bonus but rather a necessity. Digital marketers know that changes on social platforms are happening faster than we can plan, adapt and react. But changes and improvements indicate more opportunities to help your brand get noticed. The days of organic audience reach are gone and paid social […]

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