While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.

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Summer of Soccer will make for an unforgettable summer for soccer fans. But for marketers, Copa America Centenario and UEFA EURO 2016 will create endless opportunities for engagement through TV, social and grassroots efforts along with an around the clock conversation about soccer.

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This past Wednesday night, AC&M hosted our very first networking event focused on connecting people in Charlotte with the world of soccer and marketing. This event was not only a great showcase of soccer, but it was also a testament to the diverse talents at AC&M. The idea, execution, and design were all products of collaboration within our AC&M team.

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It's no surprise that Latinos are becoming a huge and fast-growing segment in the U.S. market. There are, of course, various different types of Hispanics from millennials to first-generation and more. So, what is going to make for the most effective campaign when a one-size fits all solution doesn't work when marketing to Latinos?

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