Unlike Facebook, where you are allowed to add several users with different levels of access, up until today that was not possible on Twitter. Technically not a feature of Twitter itself but the Twitter-owned social media dashboard Tweetdeck, this is Twitter's first ever move to address the issue of teams collaborating on a single Twitter account without the need to use third-party app such as Buffer or Hootsuite, or the not so safe practice of sharing passwords.

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Attention will shift to digital and mobile devices to become the desired platform to access social media. Thus, it will be critical for businesses to create mobile-optimized platforms and use social media to connect with consumers. Social media platforms will take a new approach when it comes to organic or ‘free’ marketing, as the following trends emerge in 2015.

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