Multicultural Marketing - AC&M Group
Multicultural Marketing
AC&M Group is a leading expert in understanding how to target diverse consumer segments.
AC&M Group is a leading expert in understanding how to target diverse consumer segments.

Our team doesn't just understand these unique market segments; we immerse ourselves in hands-on cultural experiences.

We have developed successful campaigns for multiple consumer segments from Hispanic moms, construction workers, African-American fashionistas, bilingual teens, Spanish-dominant adults, to Millennials, Generation Xers, etc.

Our definition of culture takes into consideration much more than demographics, ethnicity, and language preference, we dig deep to uncover the insights that allow us to also created culturally relevant communications for youth soccer players, sports fans, diabetics, members of the LGBT community, and soccer parents, among others.

Gail Cox

A marketing professional with proven results at Fortune 50 companies and 20+ years of experience in strategic planning, research, segmented marketing, and brand & product management.

Kristi Booker

Multicultural marketing professional with 10+ years of experience, servicing Fortune 500 clients across several industries.

Pacino Mancillas

Over 25 years of experience in the marketing and advertising field with a hands-on approach and a deep understanding of the multicultural communities.

Manolo Guajardo

A background in Industrial Design and 14+ years of advertising experience, combined with creative thinking, management and entrepreneurial skills, drive effective solutions for client challenges.

Natalia Flores, APR

An accredited public relations professional with 15+ years of experience in developing communication strategies with an emphasis on multicultural markets for brands in the U.S. and Latin America.

Pilar Viatela

Over 15 years of experience in developing multicultural integrated marketing communications campaigns for large and small corporations in the U.S. and South America.

Edgardo Cartagena

Over a decade of experience in video production, music and script writing. International awards held for creativity and production.
We have the insights , connections and expertise to help your brand grow and connect authentically with your target audience.
PRAGMATIC APPROACH Every strategy produced by our executives is founded in calculated research and unique insights that produce effective, results-driven business plans.
MARKET INTELLIGENCE We have a deep understanding of the various multicultural market segments. This allows our team to hone in on specific target markets for the most successful results.
EFFECTIVE EFFICIENCY Always looking for ways to maximize efficiency, we ensure our recommendations allow for client investments to function in the most cost-effective manner to produce real results.
SHOPPER MARKETING We specialize in knowledge of customer decision-making. Our team understands purchasing behaviors and we ensure products are successful at retail to help foster customer loyalty.
Here are a few of our Multicultural Marketing success stories from some of our clients.

Family Dollar

When one of the largest retailers in the U.S. wanted help increasing trips and transaction size with key ethnic segments and introducing new ethnically-relevant products, they knew just who to call. With our expertise in consumer insights, shopper marketing, influencer marketing, social media, and traditional media, we fashioned a campaign that has delivered results year after year. Learn More>>

Blue Cross NC

Our team members have experience working on diverse disease states and largest health care brands in the world. As a result, it made perfect sense that when Blue Cross NC wanted to develop strategies to win with various ethnic segments and disease populations, they called us. We were happy to deliver award-winning campaigns that help to improve the lives of their members and the company’s bottom line. Learn More>>


The multicultural opportunity in the lending and real estate industries is huge. Of the projected new homes by 2025, over 70% of the demand will come from Hispanics (40%), African Americans (18%) and Asians (16%). Our experience and proven success, on top of our partnership with NAHREP Consulting Services, ensures you have a team of professionals with expertise across all the aspects of the housing industry. We have the experience and the knowledge to help you take advantage of this housing boom. Learn More>>

Stanley Black & Decker

We are the premiere Hispanic marketing agency for all Stanley Black and Decker Brands. As one of the world’s largest tool manufacturers, Stanley trusted AC&M to expand national communications with Hispanic consumers. Learn More>>

National Gypsum

We expanded National Gypsum’s Hispanic marketing from simple translations to creative innovations. Due to the success of our campaigns, Hispanic marketing now represents the majority of National Gypsum’s marketing budget. Learn More>>


Generating interest in fried chicken with Hispanics is easy. But competing for share of wallet and share of stomach with Hispanics in a competitive marketplace filled with national brands, that often are able to outspend regional player, requires innovative approaches that reach the right segments of the population at the right time with the right message. It has been very satisfying for us to help Bojangles’ to find that secret sauce that ensures that they win their fair share and more. Learn More>>
Contact AC&M Group today to let us know what we can do for you.
AC&M Group

Phone: 704.697.4400
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