25 Mar AC&M Sports Supports 431 Sports at Photoshoot
431 Sports reached out our team with the opportunity to capture content featuring top of the line products for baseball and volleyball players. For this shoot, it was our goal to showcase a variety of looks/uniforms, actions, studio stills, and environmental backgrounds.
As a result, our team was busy locking down locations, working with our trusted production agency in Wheelhouse Media and securing talent through the Carolina Volleyball Association and Country Day High School.
As the athletes arrived, they were outfitted head to toe in 431 Sports apparel from top brands including Under Armor and Adidas. Next, the athletes went through the stages of hair and makeup to perfect their look prior to shooting.
For each sport, our team started by capturing studio shots on a charcoal grey backdrop so each player’s uniforms and associated props would pop with color. Throughout this process, we incorporated on a variety of looks on different athletes including warmups, team jerseys, and training gear. Following the studio shots, our team transitioned to action.
For volleyball, we were able to focus our attention on spikes, serves and digs, deeming that these actions were most dynamic in a volleyball game. By utilizing a variety of angles and different groups of athletes, we delivered a range of shots that fully captured the different actions volleyball players are most accustomed with.
As for baseball, our team took to the field at Country Day High School capturing the quick actions of batting, fielding, and pitching. Luckily, we had the luxury of shooting on a gorgeous day with slight cloud coverage, so each action practically leaped off the screen.
Our team additionally utilized our in-house creative staff to capture additional photos at each shoot and clean up any areas that needed retouching in post-production editing.
These assets will serve as a launch board for 431 Sports as they continue to grow in digital presence, web development, and event activations. Having this opportunity was something we as an agency feel proud to be apart of and truth be told, being at the gym or on the field beat the office any day!