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multicultural

01 Nov Nuance is the Name of the Game

Posted at 17:08h in Advertising, Hispanic, Marketing, Multicultural by Edgardo Cartagena 0 Comments
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Creating effective ads for a multicultural audience can be tricky. We can look at cultures by nationality. We can look at cultures that go beyond geographical limits, like Rock n’ Roll or Soccer culture.  So, when you ask us, what’s your expertise, really? When you...

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Frame-Storming

29 May Stop brainstorming ideas. Start asking questions.

Posted at 15:48h in Amazing Creative, Creative + Design, Insights, Research by Edgardo Cartagena 0 Comments
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At AC&M Group, we put research and insights at the core of all our creative.  One way we do this is by using a research technique for coming up with fresh ideas. It’s called Frame-Storming, which requires questioning things more than just thinking about them,...

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Making Super Bowl bets

06 Feb AND THE WINNER IS: Our Favorite Super Bowl Ads of 2017

Posted at 22:05h in Advertising, Creative + Design, Marketing by Edgardo Cartagena 0 Comments
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What was your favorite Super Bowl ad? Our team shares their picks for favorite spots Every year billions of dollars are spent on securing a spot at the most watched event in American sports. In fact, in 2017 the average cost of having your commercial air...

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