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Dad online shopping with his children

18 Jun Why Brands Should Market To Millennial Dads

Posted at 19:43h in Advertising, Marketing by Giovanna Torres 0 Comments
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Millennial dads are doing more household chores, going grocery shopping, spending more time with the kids, and using technology for parental assistance. These, and their overlooked spending power, are just a few reasons why you should be marketing to this valuable audience....

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Nissan CEO Carlos Ghosn

15 Jan Nissan’s PR snafu during a Reddit Q&A session

Posted at 17:57h in PR, Uncategorized by Giovanna Torres 0 Comments
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One of the biggest complaints about major companies is that they aren’t transparent enough, so it was refreshing this past week when Nissan attempted to do just that; spoiler alert: it backfired....

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