Creating a fan page on Facebook for your favourite show, sports team or band is not an uncommon thing to do, and anyone with a Facebook account can create a page. But problems have arisen when the page has become so popular that the brand...
Facebook is reportedly working on a feature that would show admins which percentage of their fans are "valuable" or "irrelevant". Why would they do that?...
“Social media marketers have done more than just walked away from using YouTube for video content - they have sprinted” explains Evan James, Head of North American Marketing for Social Bakers. The company, well known for their social media network statistics and analysis, has revealed...
In the past, companies large and small could produce social media content that would reach a broad audience without having to pay a dime. But since the company has gone public, Facebook has had to up the ante to show shareholders increasing streams of revenue....
With the 2014 Holiday season almost here, Offerpop (a popular marketing platform that allows brands to create consumer engagement products) has released some interesting research. Below, you will find the full infographic, but here are some key takeaways....
Arsenal and Paddy Power will support the Gay Football Supporters' Network with an initiative that is quickly becoming a tradition: a rainbow laces as a symbol of the fight against homophobia in football....
