I listened in on a webinar given by LatinoWire, a division of Berkshire Hathaway company BusinessWire. Titled What’s Being Covered by Hispanic Media & Bloggers? Any Trends?, the webinar featured four influential members of the Hispanic media as they discussed current trends, challenges, and...
It's no surprise that Latinos are becoming a huge and fast-growing segment in the U.S. market. There are, of course, various different types of Hispanics from millennials to first-generation and more. So, what is going to make for the most effective campaign when a one-size...
WhatsApp has taken over the world of mobile messaging. In February, Facebook announced plans to purchase WhatsApp for $19 Billion, and many people balked at the price tag. The sale became official on Monday, with a final price closer to $22 Billion. WhatsApp has seen...
As a multicultural marketing agency, it is no surprise that we are always looking for the latest and greatest ways to promote multiculturalism in our communities and pioneer new cultural initiatives....
There has long been debate surrounding how valuable Facebook fans really are when it comes to increasing sales, customer loyalty, and appealing to new customers. This study of a grocery store chain's Facebook engagement gives us greater insights....
We love bringing in fresh, new faces to help our agency grow! That’s why we are excited to welcome our new team of interns for the fall semester. They will all be involved in different yet exciting projects that will help them gain great career...
