beIN Sports Pro Talks Launches on Instagram

In the absence of live sports, fans across the nation have been looking for new and relevant sports content. Amidst the COVID-19 pandemic, many sports brands have taken to social platforms to engage their audiences.

To support our client beIN Sports during this crisis we worked closely with them to launch a digital campaign called beIN Pro Talks. This campaign will feature professional soccer players from various leagues around the world live through beIN Sports USA’s Instagram account.

For the entire month of May, professional soccer players will be featured alongside major soccer influencer, Mo Ali, on Instagram Live every Monday and Friday. Fans will have the opportunity to tune in and be a part of live conversations with Mo Ali and various elite players.

This campaign will also run alongside beIN Sports’ beIN Shape campaign which will feature fresh content on how users can stay active in their homes. Every Sunday, multiple workout videos will be published starring beIN Sports journalists Kaylyn Kyle and Miguel Serrano, along with athletes Melissa Ortiz and Mo Ali. These workouts will allow users to stay in shape in safe capacities while at home.

Be sure to tune in to beIN’s Instagram page today at 3 PM ET to catch the launch of beIN Sports Pro Talks.

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Carson Boykin

Assistant Account Executive, Sports