media buying behind the scenes

Beyond the Media Buy with SOCCER.COM

AC&M had the pleasure of taking long time client, SOCCER.COM to visit BeIN Sports and Univision Headquarters to meet with production teams and highlight some key products. While we also had the chance to talk about La Liga and, of course one of the summer’s biggest soccer events, Copa America, our mission was to provide the consumer with information and showcase the access our client has to the top jersey and cleats you will need for this summer’s upcoming tournaments.

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While the traditional media buy is guaranteeing that 30 sec spot and monitoring traffic, our team prefers to focus on each individual clients and make sure the activation and integration is as turnkey as possible.

For this particular client, the end game is all about connecting fans to their teams. At AC&M we understand the needs of our clients, and we understand the world of TV. At our agency we know the impact of SOCCER.COM on media and, despite buying a 30 second commercial, we understand the real value in working with these networks in making sure these products are organically integrated as part of the shows.

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Throughout our visit, we made sure to set some time to sit down with the producers and the talent to talk about new ideas and how, together, our teams can identify the best ways to go beyond the 30 sec spot, how we can put our client on set and how we can be a part of the day-to-day.

We believe doing this not only gets better results for our clients, but it also makes producers and networks happier in the long run. These types of interactions, which go beyond the scope of work and beyond the email, helps both client and network fully understand each other and strengthens the partnership which is why we believe forging these relationships is key.

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“We have worked with AC&M for over 6 years and they help us with a variety of marketing initiatives ranging from strategy to execution that target soccer fans, players and families,” said VP of Marketing at Sports Endeavors,Inc, Jimmy McIntyre. “One of the areas that we trust to AC&M is media planning and buying and unlike any media agency we have used in the past, AC&M goes beyond the traditional media schedule and opens opportunities for us to build organic integrations with networks that allow us to connect with both player and fan in ways that are unique.”

Media Buy

As an added perk, we stopped at  CONCAF for a quick surprise tour!


With years of unparalleled experience in forging and strengthening relationships within the industry, AC&M is a leading expert in developing marketing strategies and execution beyond the traditional media buy. For more information visit to see where we can take you.

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Vicente Navarro