02 Jun Two words to make you drool: Biscuit Theater
Picture this: buttermilk biscuits made-from-scratch right in front of you. Drooling yet?
Our client, Bojangles’, has just opened its doors to a brand new restaurant concept in Charlotte’s Historic West End and it features a Biscuit Theater — where you can see the delicious biscuits being made fresh every 20 minutes.
Located at 1401 W. Trade Street, the new 3,900-square-foot restaurant has a variety of features designed to enhance the customer experience and celebrate the company’s 40th anniversary.
“Opening one of our new concept stores in the historic West End neighborhood, home of a Bojangles’ location since 1980, is a celebration of the past and the future,” said Clifton Rutledge, Bojangles’ President and CEO. “We hope long-time fans and an even broader range of consumers will visit the new store to enjoy Bojangles’ delicious, one-of-a-kind menu offerings.”
In the new concept, a contemporary exterior combines materials like brick, tile and steel canopies. Bold graphics are used throughout the new design, such as “Famous Chicken ‘n Biscuits”, “Made from Scratch Since 1977”, and of course “It’s Bo Time.”
Other features include: free Wi-Fi, multi-device charging stations, unique high-top community tables, classic Adirondack chairs and a variety of other seating options to accommodate different-sized groups.Need another reason to visit? Peach Legendary Sweet Tea. It is the first time Bojangles’ has offered a flavored iced tea (available for a limited time though, so hurry).
The company plans to remodel three existing Bojangles’ restaurants in the Queen City – Billy Graham Parkway near Charlotte-Douglas International Airport; South Tryon Street near Arrowood Road; and Steele Creek Road near I-485 in southwest Charlotte. The Steele Creek Road location is close to my house, so if I’m not home…you know where to find me: at the Biscuit Theater. ¡Es Bo time!