23 Apr Soaring High with the Carolina Raptor Center

Our team recently had a one-of-a-kind experience. We attended the release of Quest, a bald eagle that was being treated at Carolina Raptor Center (CRC) for some alarming injuries and toxic levels of lead in her blood. Almost 2 months after she was found wounded on the side of a road, and thanks to the care of the CRC experts, Quest was able to spread her wings and fly back home.

This was a very exciting event for us, not only because we got to see this HUGE raptor up-close and personal (how often do you get to see an American Bald Eagle right in front of your eyes?), but also because it marked the beginning of our new partnership with Carolina Raptor Center.

CRC, a nonprofit dedicated to the conservation of raptors, has selected AC&M Group as the agency of record for their upcoming Quest Adventure Center project. No, it is not a coincidence that the released eagle had the same name as the new CRC project.

The Quest Adventure Center will include interactive exhibits, indoor-outdoor learning spaces, a new trail with aviaries for several raptor species, and an amphitheater. As part of the partnership, AC&M Group is tasked to support the project by creating the branding and marketing for the center.

We are always passionate to learn about our clients, but our experience with CRC has been fascinating. No matter your age, going to their facilities is like a “field trip” where you enjoy outdoor activities and learn amazing facts about these wonderful animals. We are thrilled to be part of this new adventure.

“Carolina Raptor Center is making a serious commitment to expand access and inclusion by hiring AC&M Group, the market leader in multicultural marketing,” said Jim Warren, Executive Director.
“Our team has already been energized by their energy and enthusiasm for CRC’s mission. We can’t wait to see what they come up with to engage with more members of our community.”