New Balance Soccer – #NBColorUp

As New Balance continues to grow in the soccer community, our team has helped get the word out about their ground-breaking gear through our influencer outreach program.

Campaign Overview

As part of our influencer outreach program for New Balance Soccer, we recruited 50 of the top influencers in the soccer industry. These influencers ranged from photographers and media outlets to freestylers and professional players. Influencers were encouraged to capture unique images or videos with the new Furon 3.0 and Visaro 2.0 colorways footwear that launched in October of 2017.

For New Balance Soccer, influencer marketing is vital when trying to compete with brands that have been in the soccer industry for decades. On Instagram, this campaign reached 5 Million people and averaged over 142,000 impressions per day from November 1 – December 5, 2017. The results were tracked using the hashtag #NBColorUp.

About the Client

In just a few short years of existence, New Balance Soccer has made a huge impact on the global soccer scene, from sponsoring professional teams like Liverpool and Celtic FC to continually improving their soccer footwear. The AC&M team is certainly looking forward to helping the New Balance Soccer brand continue to grow in 2018.

#NBColorUp on Instagram

Instagram #NBColorUp Results


Number of posts

2.9 M

Total Impressions

5 M

Total Reach



142 K

Impressions Per Day

49 K

Impressions Per Post

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