Understanding how Hispanics use digital media is key for any brand that wants to effectively connect with this influential, growing of population consumers. See the latest trends in Hispanics' interaction with digital media in our newest infographic. ...
Hispanic shoppers will drive spending this holiday season. With more than 54 million Hispanics living in the U.S., it's estimated that this groups spending power will top $1.5 trillion in 2015. [Infographic download available]...
The Colombian celeb and host of Extreme Makeover Home Edition Latin America has partnered with Sherwin-Williams to give Latinos the best in painting tips and tricks....
Multicultural advertising proves to be important for more than just the Hispanic demographic. Connecting with people through culture is not just about speaking their same language—it means catering to their unique culture....
It's no surprise that Latinos are becoming a huge and fast-growing segment in the U.S. market. There are, of course, various different types of Hispanics from millennials to first-generation and more. So, what is going to make for the most effective campaign when a one-size...
WhatsApp has taken over the world of mobile messaging. In February, Facebook announced plans to purchase WhatsApp for $19 Billion, and many people balked at the price tag. The sale became official on Monday, with a final price closer to $22 Billion. WhatsApp has seen...
As a multicultural marketing agency, it is no surprise that we are always looking for the latest and greatest ways to promote multiculturalism in our communities and pioneer new cultural initiatives....
As a multicultural marketing firm with deep roots in the Hispanic community, we work with our clients to make sure their initiatives resonate with Latinos. Sherwin-Williams, who have recently announced a partnership with renowned artists Edwin Gil and Alexander Mijares in which they will be...
Media companies interest in reaching the Hispanic market is indicative of the population growth of Latinos in the U.S. ...
