Media Archives - AC&M Group

20 Feb Why You Need Social Media in Company Branding

Posted at 17:06h in AC&M Insights, Insights, Marketing, Media, PR, Research, Social Media by Angela Hiltbrunner 0 Comments

If you have a Twitter, Instagram, Facebook, LinkedIn or YouTube page you are among the 3.48 billion active social media users in the world today. Whether it’s retweeting a funny video of a dog wearing sunglasses or following your favorite brands, social media has immersed...

12 Feb The Battle of the Brands Behind the ’18 Russia World Cup

Posted at 19:08h in Infographics, Insights, Media, Soccer, Special Events, Sports by Vicente Navarro 0 Comments

The FIFA World Cup, as you probably already know, is the ultimate sports competition in the world, showcasing premier level soccer stars playing with their national teams. This tournament takes place every four years, but what you might not know is that there’s another battle that...

01 Dec Is Your Brand Ready for the World’s Biggest Sporting Event?

Posted at 20:24h in Advertising, Hispanic, Insights, Media, Soccer, Sports by Vicente Navarro 0 Comments

Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be...

30 Nov Everything you need to know about the 2018 FIFA World Cup Draw

Posted at 19:25h in Media, Soccer, Special Events, Sports by Steven Marques 0 Comments

The 2018 FIFA World Cup kicks off in exactly 195 days and all of us here at AC&M are as excited as anybody. With qualifiers ending and all 32 teams confirmed, the excitement now shifts to the official World Cup Draw. Not familiar with the draw?...

Group of mixed football fans taking selfie

16 Oct The U.S. is Out of the 2018 FIFA World Cup, So What’s Next for Advertisers?

Posted at 16:16h in Advertising, Insights, Marketing, Media, Soccer, Special Events by Jaime Cardenas 0 Comments

The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe. It’s...

05 Oct FOX Sports Plans to Attract Bilingual Hispanics with 2018 World Cup Coverage

Posted at 11:18h in Insights, Media, Soccer, Special Events by Jaime Cardenas 0 Comments

FOX Sports announced its plans to cover the 2018 FIFA World Cup in New York City last week and I had the pleasure of attending the event. I was at a similar announcement in 2013 when Univision held its 2014 World Cup presentation event, also...