21 Nov #EAVIP FIFA 15 Influencer Outreach
Over the past few months AC&M has been working on a digital grassroots campaign to promote the new FIFA 15 video game for EA Sports. The project is still currently in the works but so far we’ve seen some awesome results.
Our main goal from the beginning was to increase the number of impressions for the new FIFA 15 video game online through various social media platforms.
So we came up with a plan to put together these nicely packaged #EAVIP promotional kits to send out to various influencers. Each kit comes equipped with a copy of FIFA 15, a t-shirt and a $50 gift card to Soccer.com.
Who wants to be an #EAVIP like me and win a slick @soccerdotcom #FIFA15 care package? Winner tags the most friends. pic.twitter.com/xLcLw3xdDi
— Jimmy Conrad (@JimmyConrad) October 22, 2014
FREE #FIFA15 #EAVIP prize pack thanks to @EASPORTSFIFA & @soccerdotcom: Tag the most friends in reply to @JimmyConrad‘s tweet to win!
— KICKTV (@KICKTV) October 22, 2014
My friends at @EASPORTSFIFA got me like…”Get back on the sticks PR! It’s Champions League time!” #EAVIP #FIFA15 pic.twitter.com/7ohgGh9YjY
— Paul Rabil (@PaulRabil) November 5, 2014
Influencers have ranged from bloggers & celebrities to former USMNT players. All who were encouraged to share their #EAVIP FIFA 15 experience through their own social media channels.
Mañana anunció el ganador de este PREMIO VIP…FIFA 15, y camiseta en estuche de lujo..@soccerdotcom_es #eavip pic.twitter.com/VZbZBt3Wqv
— FERNANDO FIORE (@FernandoFiore) November 3, 2014
Bandita, chequen lo que me llegó a mi cueva bestial, ya ando”desempacando el nuevo #FIFA15 ¿Qué les parece? #EAVIP http://t.co/WaOCmDgbAp
— La Bestia (@labestiafutbol) November 1, 2014
Head over to our Instagram to win an exclusive #EAVIP #FIFA15 package! CLICK HERE: http://t.co/CmfyMlSFPV pic.twitter.com/a6PJERWgLN
— World Soccer Shop (@worldsoccershop) October 25, 2014
To date we’ve had a total of 1.7 million impressions, 256 tweets and 175 contributors. As this project goes on we hope these numbers continue to increase!
