Chivas vs. Club America soccer match

“El Super Clasico” draws record US audience

On Sunday Mexico came to a standstill for the biggest game in their soccer calendar, the legendary match-up between Chivas Guadalajara and Club America. They are the two most successful clubs in Mexico with a combined 23 titles, and their rivalry is a long and rich one.

But the importance of the game wasn’t felt only in Mexico. In the US, the Univision broadcast became the most-viewed regular season club soccer match in the US in the last five years. An average of three million viewers helped to achieve this, with 1.7 million in the all-important 18 – 49 age bracket.

Considering the continued rise in popularity of the MLS, the Premier League and one-off matches like the Spanish “El Clasico” between Real Madrid and Barcelona, this just goes to show how significant Liga MX is in the American soccer market.

The Univision broadcast also compares favourably to other recent sports events; the ratings are higher than 35 of the NHL quarter final games, and six NBA play-off games. It may well be an upward trend too, with the three million viewers a 30% increase from the 2014 game.

The game also made plenty of waves on social media, with fans and pundits alike captivated by the intensity of the game and atmosphere of the stadium (for those wondering, it finished 1-1).

These numbers cement the fact that Liga MX deserves serious consideration when compiling a soccer campaign, especially when trying to reach the huge Hispanic market.

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Vicente Navarro