18 Feb ES BO TIME! AC&M Becomes Bojangles’ U.S. Hispanic Agency of Record
We are honored to become Bojangles’ agency of record for the U.S. Hispanic Market- graduating from loyal clients to official business partners.
Bojangles’ is known for their authentic Southern flavors, such as their uniquely-seasoned and marinated bone-in chicken, made-from-scratch buttermilk biscuits, legendary iced tea, and breakfast served all day, every day.
Our goal is to lead Hispanic campaign strategies including creative, planning and execution for Bojangles’ that help U.S. Hispanic Consumers identify and connect with the brand.
Here’s a look at our first efforts with the delicious BojAngler™ Fish Filet Sandwich.
“We are thrilled for the opportunity to work with Bojangles’, “ said Director of Brand Integration Pacino Mancillas. “As a multicultural marketing agency in the South, we have clearly seen how the South has influenced Latinos and how Latinos are influencing the South. Our job here is to continue these efforts by connecting el auténtico sabor southern of Bojangles’ with Latinos.”
Estás listo? Are you ready?
For more information, view our official press release: Bojangles, Inc. Taps AC&M Group to Connect with US Hispanic Consumers or Contact Us.