22 May Millions Of Hispanics Reached During National Painting Week
Sherwin-Williams celebrated its annual National Painting Week May 11-16, which emphasizes the importance of color in people’s everyday lives. The event was headlined by thousands of Sherwin-Williams employee volunteers taking part in more than 250 community paint projects throughout the country. A major focus of this year’s National Painting Week was revealing Hispanic data on a homeowner’s curb appeal and where they spend money when refurbishing their homes. Sonia Velasquez, host of Extreme Home Makeover – Latin America, served as this year’s Hispanic spokesperson for National Painting Week and helped generate millions of impressions in key Hispanic markets.
AC&M was on hand during the satellite media tour (SMT) in which Sonia spoke to media in some of the nation’s largest Hispanic markets regarding paint and design tips to improve a home’s curb appeal. She also revealed Hispanic home improvement trends with support from data gathered from this year’s National Painting Week survey. The survey suggested that Hispanics are more proactive when it comes to making home improvements versus non-Hispanics and that Hispanics tend to spend more on DIY projects, as well as embark on projects themselves rather than hire professionals.
As of June 1, the SMT helped secure dozens of interviews across television and radio in markets like New York, Boston, Chicago, Atlanta, and Orlando.
AC&M also secured print media articles for National Painting Week in leading Spanish language publications from Washington D.C. to Colorado and everywhere in between. AC&M helped Sherwin-Williams make this the most successful National Painting Week yet on the Hispanic front. Stay tuned for details on our blog as we keep you updated on one of our star clients!