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Kickin’ It with MLS4CLT

Soccer is in our DNA, so it’s no surprise that we teamed up with MLS4CLT to help drum up support, especially in the Hispanic market, for a Major League Soccer team in Charlotte.

As an agency that eats, sleeps and breathes soccer, we were eager to help generate excitement for the “Power the Pitch” Rally at First Ward Park. The rally serves as a way for executives from MLS to see firsthand the community support and love for the sport as they wrapped up their visit to Charlotte. We worked with local Hispanic organizations, business leaders and media on events leading up to the rally to help drive support for the cause.

MLS considers market potential as one of the four components when choosing an expansion site. Charlotte’s fastest growing consumer segment, Hispanic millennials, is the same consumer segment that makes up most of MLS’s audience. With such a large market left relatively untapped, adding a MLS team would round out the Queen City as a mecca for sports and athletic tourism.

Twelve cities, including Charlotte, are competing to be one of the two expansion teams MLS will announce at the end of the year. This is an opportunity for growth and business in the Charlotte-Metropolitan area.

️⚽️⚽️⚽ Por si no pudo verlo en NOTICIAS 16>>> ¡CHARLOTTE QUIERE MLS! El director de la Liga Mayor de Soccer de EEUU visitó la ciudad en miras a convertirla en la casa de un equipo de expansión. #mls4clt

Posted by Hola News Charlotte on Monday, July 24, 2017

A top priority for MLS4CLT is ensuring the community benefits as much as the MLS and city will. MLS President Mark Abbot noted during his visit:

“I couldn’t help but be struck by how proud they are of this community – and justifiably so – and the sense of unity that I saw … not only in their desire to bring Major League Soccer here but in their desire to continue to build a great community.”

The proposed stadium, to be built at the current Memorial Stadium site in Elizabeth neighborhood, would also be used for community events. In addition, MLS4CLT plans on partnering with workforce development and work-based learning programs to create much needed employment opportunities during the construction and maintenance of the new stadium.

We look forward to continuing to rally alongside the community to show our passion for fútbol.


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Jaime Cardenas