Multiple devices for digital marketing strategy

3 Reasons Why You Need A Multi-Channel Digital Marketing Strategy NOW

The Internet has become an integral part of our daily lives. We consume information across a variety of channels and devices simultaneously. As consumers cross digital channels frequently, your marketing plan should, too. Here are 3 reasons why a multi-channel digital marketing strategy is a necessity for your business right now:

Staying Relevant
Businesses must stay in front of consumers as they rapidly switch across devices, apps, and websites. The average consumer owns 3.64 Internet connected devices. Creating ads optimized only for desktop will limit your businesses’ reach and put you behind your competitors. Mobile is a must.  Additionally, if businesses only market on one or two digital channels, they run the risk of being forgotten by a consumer that is fast-paced and on-the-go. This is likely the reason why 72% of consumers say they prefer being connected to a brand on multiple channels. (Source). Make sure that you are also providing different experiences across those channels for your visitors as well.

Multi Device Ownership graphic for digital marketing strategy

Linking Channels
Having a multi-channel digital marketing strategy allows businesses to create narratives that link channels and drive consumer engagement. Each channel has specific advantages that should be utilized as part of an overarching strategy. Using social media for awareness, brands can encourage consumers to download apps, which provide a much greater depth than just sticking to old-fashioned media channels.

Data Aggregation
Each digital channel holds its own valuable and unique pieces of consumer data that can be incorporated into the overall marketing strategy. By gaining a complete profile of their consumers, businesses can make their multi-channel strategy unified and relevant.

As consumers utilize a large number of digital channels every single day, don’t allow your business to become lost in the shuffle. Crafting a multi-channel strategy will keep you at the forefront of consumers’ minds, engage your audience, and give access to new data. A multi-channel digital marketing strategy is not just an optional tool, it is a necessity.




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Andrew Warren