In an age of fleeting attention, video is the key to promoting your story and pleasing the client. So you’ve found a great story. You've contacted your featured participant and begun forming your scope for the article. With questions prepared and the skeleton of the...
New campaign showcases passionate fans and the longstanding tradition of jersey collecting How many jerseys do you have in your collection? The Collector Series by World Soccer Shop highlights the stories of those who have continued the time-honored practice of jersey collecting. Their collections tell the story of...
A state-of-the-art environmental education center begins construction. It isn’t everyday that our team gets to partake in a groundbreaking ceremony and help unveil the branding for a new destination in Charlotte. We were so honored to be on-site at the official groundbreaking ceremony for QUEST – a...
Creating effective ads for a multicultural audience can be tricky. We can look at cultures by nationality. We can look at cultures that go beyond geographical limits, like Rock n’ Roll or Soccer culture. So, when you ask us, what’s your expertise, really? When you...
Diversity is more than checking a box on race or ethnicity --- It’s utilizing a person’s unique experience and contribution. By now, most companies have realized the importance of Diversity and Inclusion and are sure to focus efforts on incorporating D&I practices. From internal communications to...
This is the ninth year our client Sherwin-Williams has named an official Color of the Year. Cavern Clay SW 7701, a warm terracotta color with ancient, elemental roots, is a nod to midcentury modern style, but with the soul of the American Southwest, which together create...
We’ve all heard how Charlotte ranked dead last on the country’s 50 largest cities for upward mobility. It is incredibly difficult for people to get out of poverty and achieve the American Dream in the Queen City with so many barriers in place – especially...
Digital marketing is no longer about simply having a presence online or occasionally promoting products for e-commerce. Consumers prefer companies they perceive as authentic. Social media is the perfect tool to promote authenticity while connecting with targeted audiences. Here are some tips for building engagement through...
The Internet has become an integral part of our daily lives. We consume information across a variety of channels and devices simultaneously. As consumers cross digital channels frequently, your marketing plan should, too. Here are 3 reasons why a multi-channel digital marketing strategy is a...
It is no secret that more than 120 million multicultural consumers are transforming America. At 40 percent of the U.S. population today, these consumers are a large, growing and young segment of the population that will soon represent more than 60 percent of it. The...
