This is the ninth year our client Sherwin-Williams has named an official Color of the Year. Cavern Clay SW 7701, a warm terracotta color with ancient, elemental roots, is a nod to midcentury modern style, but with the soul of the American Southwest, which together create...
We’ve all heard how Charlotte ranked dead last on the country’s 50 largest cities for upward mobility. It is incredibly difficult for people to get out of poverty and achieve the American Dream in the Queen City with so many barriers in place – especially...
Digital marketing is no longer about simply having a presence online or occasionally promoting products for e-commerce. Consumers prefer companies they perceive as authentic. Social media is the perfect tool to promote authenticity while connecting with targeted audiences. Here are some tips for building engagement through...
The Internet has become an integral part of our daily lives. We consume information across a variety of channels and devices simultaneously. As consumers cross digital channels frequently, your marketing plan should, too. Here are 3 reasons why a multi-channel digital marketing strategy is a...
It is no secret that more than 120 million multicultural consumers are transforming America. At 40 percent of the U.S. population today, these consumers are a large, growing and young segment of the population that will soon represent more than 60 percent of it. The...
Our PR Director, Natalia Flores, APR, is adding two more award wins to her name this year. She has recently been named a Charlotte Business Journal 40 Under 40 honoree and a PRWeek 2018 Champion of PR. Her dedication to the PR industry is matched...
Transforming More Than 200 Community Spaces as Part of National Painting Week Long time client, Sherwin-Williams has once again celebrated the power of paint by refreshing more than 200 community spaces across the country as part of its seventh annual National Painting Week, held May 25-June...
At AC&M Group, we put research and insights at the core of all our creative. One way we do this is by using a research technique for coming up with fresh ideas. It’s called Frame-Storming, which requires questioning things more than just thinking about them,...
New partnership will help companies capture the booming Hispanic home buying market We’ve teamed up with NAHREP Consulting Services (NCS) to provide organizations with a one-of-a-kind service combining housing industry knowledge and consumer segment insights to engage with the Hispanic market. Together, we offer cultural competency...
Our CEO, Jaime Cardenas was recently recognized by The Charlotte Business Journal as one of the Most Admired CEOs in Charlotte in the Professional Services category. The awards program recognizes established local leaders who have a strong vision for their companies, have shown commitment to culture...
