It is no secret that more than 120 million multicultural consumers are transforming America. At 40 percent of the U.S. population today, these consumers are a large, growing and young segment of the population that will soon represent more than 60 percent of it. The...
Our PR Director, Natalia Flores, APR, is adding two more award wins to her name this year. She has recently been named a Charlotte Business Journal 40 Under 40 honoree and a PRWeek 2018 Champion of PR. Her dedication to the PR industry is matched...
Transforming More Than 200 Community Spaces as Part of National Painting Week Long time client, Sherwin-Williams has once again celebrated the power of paint by refreshing more than 200 community spaces across the country as part of its seventh annual National Painting Week, held May 25-June...
At AC&M Group, we put research and insights at the core of all our creative. One way we do this is by using a research technique for coming up with fresh ideas. It’s called Frame-Storming, which requires questioning things more than just thinking about them,...
New partnership will help companies capture the booming Hispanic home buying market We’ve teamed up with NAHREP Consulting Services (NCS) to provide organizations with a one-of-a-kind service combining housing industry knowledge and consumer segment insights to engage with the Hispanic market. Together, we offer cultural competency...
Our CEO, Jaime Cardenas was recently recognized by The Charlotte Business Journal as one of the Most Admired CEOs in Charlotte in the Professional Services category. The awards program recognizes established local leaders who have a strong vision for their companies, have shown commitment to culture...
Our team recently had a one-of-a-kind experience. We attended the release of Quest, a bald eagle that was being treated at Carolina Raptor Center (CRC) for some alarming injuries and toxic levels of lead in her blood. Almost 2 months after she was found wounded on the side...
As the rapid growth of multicultural households continues to boom in the U.S., so does the buying power and influence they wield in the marketplace. For many retailers, this translates to adopting new strategies from branding to product offerings that can attract today’s savvy multicultural...
Former White House Creative Director and Digital Strategist, Ashleigh Axios was recently in town to talk with creatives and marketers courtesy of the Charlotte Chapter of AIGA (the Professional Association for Design). Axios is currently the Design Exponent at Automattic (which you may know if...
This year’s American Advertising Awards in Charlotte, formerly the ADDYs and the advertising industry’s largest competition, has recognized our recent initiatives for Bojangles’, which features a series of telenovela style videos. TeleBOvela: El Sabor de la Pasión adds passion and suspense to the lives of Bojangles’ savory...
