Blog - AC&M Group

Bojangles biscuits and chicken in a telenovela scene

26 Feb AC&M Group Wins BIG at American Advertising Awards in Charlotte with TeleBOvela

Posted at 22:50h in Advertising, Agency Life, Company News, Creative + Design, Hispanic, Marketing, Multicultural by Natalia Flores 0 Comments

This year’s American Advertising Awards in Charlotte, formerly the ADDYs and the advertising industry’s largest competition, has recognized our recent initiatives for Bojangles’, which features a series of telenovela style videos. TeleBOvela: El Sabor de la Pasión adds passion and suspense to the lives of Bojangles’ savory...

12 Feb The Battle of the Brands Behind the ’18 Russia World Cup

Posted at 19:08h in Infographics, Insights, Media, Soccer, Special Events, Sports by Vicente Navarro 0 Comments

The FIFA World Cup, as you probably already know, is the ultimate sports competition in the world, showcasing premier level soccer stars playing with their national teams. This tournament takes place every four years, but what you might not know is that there’s another battle that...

12 Feb Twitter’s 2017 A-List Sports Handles and Tweets

Posted at 19:04h in Insights, Soccer, Social Media, Sports by Ryan Brewer 0 Comments

With 2017 officially over we wanted to look back at the top sports teams and athletes in the Twittersphere this past year. Below are the top 5 most tweeted sports team handles: 1. Manchester United 2. Real Madrid 3. Arsenal FC ...

Manolo Guajardo at LACCC's L.E.A.Ding U.P. program

11 Jan Why Professional Development is Key in Growth

Posted at 17:07h in Agency Life, Company News, Creative + Design, Insights by Pablo Arellano 0 Comments

The growth and success at AC&M Group is a direct result of the talent within and the desire to continue to learn. A prime example for this is Manolo Guajardo, who is currently the creative director with over 14 years of experience in the advertising...

Young women online Christmas shopping in front of Christmas tree

14 Dec AC&M Insights: Multicultural Holiday Spending

Posted at 19:54h in AC&M Insights, Hispanic, Insights, Multicultural by Pablo Arellano 0 Comments

The Holiday season is in full effect, and if you haven’t noticed yet there is a growing trend when it comes to spending money on gifts. As you run around shopping centers and malls looking for the perfect gift this year, make sure to pay...

13 Dec Hogar Dulce Hogar: Creating the Feeling of Home Away from Home

Posted at 20:11h in Client News, Marketing, Multicultural, Special Events by Pablo Arellano 0 Comments

Together with our partners NAHREP Consulting Services (NCS), we worked on a campaign to promote Fannie Mae’s presence at the 2017 NAHREP National Convention and Latin Music Festival in Dallas. This convention, organized by the National Association of Hispanic Real Estate Professionals (NAHREP), is the largest...

01 Dec Is Your Brand Ready for the World’s Biggest Sporting Event?

Posted at 20:24h in Advertising, Hispanic, Insights, Media, Soccer, Sports by Vicente Navarro 0 Comments

Soccer is one of the fastest growing sports in the U.S. and recent World Cup numbers represent all-time highs across the board. More than 105 million U.S. viewers tuned in to watch the 2014 World Cup in Brazil, and these numbers are expected to be...

30 Nov Everything you need to know about the 2018 FIFA World Cup Draw

Posted at 19:25h in Media, Soccer, Special Events, Sports by Steven Marques 0 Comments

The 2018 FIFA World Cup kicks off in exactly 195 days and all of us here at AC&M are as excited as anybody. With qualifiers ending and all 32 teams confirmed, the excitement now shifts to the official World Cup Draw. Not familiar with the draw?...

27 Nov AC&M Report: The Growing Industry of Sports Nutrition

Posted at 16:40h in Hispanic, Insights, Research, Soccer, Sports by Zach Moore 0 Comments

New Report on Sports Nutrition Insight Available For Download Sports and energy nutrition product sales reached $28 billion in 2016 and are expected to reach $45 billion by 2022, according to Zion Market Research.Do No longer merely for bodybuilders and hard-core athletes, sports nutrition products are being...

21 Nov AC&M Insights: Minority Entrepreneurship

Posted at 20:50h in AC&M Insights, Hispanic, Insights, Multicultural by Pablo Arellano 0 Comments

For many, one key aspect of the American Dream is owning their own business. In fact, the entrepreneurial spirit helps keep the U.S. economy moving along. But, did you know that a big chunk of that economical impact is actually achieved by minority-owned businesses? $1.1...