The AC&M team has fully adjusted to working remotely in response to COVID-19. As a new agency tradition, our team has gotten together on Sweet Friday's to celebrate, collaborate, and share delicious treats. In light of working remotely to ensure everyone’s safety, this new tradition...
The United States Soccer Development Academy announced it will cease all operations indefinitely Wednesday night. In light of this groundbreaking news, Major League Soccer announced the following day that they will start a new elite youth competition. In an official statement, the United States Soccer...
COVID-19 has rapidly increased activity across many social media platforms. According to a report by Kantar, overall social engagement has increased by 61% as compared to normal trends. Sports leagues around the globe are taking advantage of this by creating wholesome social campaigns...
As covered previously, the novel Coronavirus has caused a rift in the sports industry. While traditional stick and ball sports are on pause, esports has quickly been thrown in the spotlight. Major sports leagues have double-downed on the industry, creating a variety of...
Sports as an industry critically rely on the revenue of advertisement, attendance, and television. Without these revenue streams, the football match you tune into regularly would not be the same. Many leagues and teams have taken action already to withstand the potential financial...
During these uncertain times, winning brands have implored creative strategies to stay connected with their audiences. For the sports world, this means creating engaging content from scratch (since all major sports have been canceled for the foreseeable future.) Specifically, as soccer matches have grinded to...
The month of March to many hold some of the greatest moments in sports. The NCAA men's and women's basketball tournament heats up, along with the NBA regular season closing in on the playoffs, and Champions League play quickly intensifies. However, many sports networks are...
As the global pandemic of the novel coronavirus continues to surge, sports has found a new way to shine. Despite the measures many governments and local officials are taking worldwide, esports have shifted into the spotlight and flooded the scene to fulfill this moment...
431 Sports reached out our team with the opportunity to capture content featuring top of the line products for baseball and volleyball players. For this shoot, it was our goal to showcase a variety of looks/uniforms, actions, studio stills, and environmental backgrounds. As a result, our...
Major League Soccer may be postponed as of now, however, we can still analyze brands and value MLS players and teams bring to the social landscape. Social media has given many athletes and teams the ability to become influencers value to their associated sponsorships....
