Blog - AC&M Group

06 Nov QUEST Takes Flight

Posted at 18:57h in Agency Life, Business, Client News, Community, Company News, Creative + Design, Special Events by Natalia Flores 0 Comments

A state-of-the-art environmental education center begins construction. It isn’t everyday that our team gets to partake in a groundbreaking ceremony and help unveil the branding for a new destination in Charlotte. We were so honored to be on-site at the official groundbreaking ceremony for QUEST – a...

01 Nov Nuance is the Name of the Game

Posted at 17:08h in Advertising, Hispanic, Marketing, Multicultural by Edgardo Cartagena 0 Comments

Creating effective ads for a multicultural audience can be tricky. We can look at cultures by nationality. We can look at cultures that go beyond geographical limits, like Rock n’ Roll or Soccer culture. So, when you ask us, what’s your expertise, really? When you...

27 Sep Going Beyond Diversity to Create Inclusion

Posted at 20:05h in AC&M Insights, Community, Insights, Marketing, Multicultural by April Comstock 0 Comments

Diversity is more than checking a box on race or ethnicity --- It’s utilizing a person’s unique experience and contribution. By now, most companies have realized the importance of Diversity and Inclusion and are sure to focus efforts on incorporating D&I practices. From internal communications to...

19 Sep Sherwin-Williams Announces 2019 Color of the Year

Posted at 20:38h in Amazing Creative, Art, Client News, Creative + Design by Mariana Dorbecker 0 Comments

This is the ninth year our client Sherwin-Williams has named an official Color of the Year. Cavern Clay SW 7701, a warm terracotta color with ancient, elemental roots, is a nod to midcentury modern style, but with the soul of the American Southwest, which together create...

29 Aug How UrbanPromise is Making a Difference in Charlotte

Posted at 18:15h in Community, Insights, Multicultural, Special Events by Natalia Flores 0 Comments

We’ve all heard how Charlotte ranked dead last on the country’s 50 largest cities for upward mobility. It is incredibly difficult for people to get out of poverty and achieve the American Dream in the Queen City with so many barriers in place – especially...

Multiple devices for digital marketing strategy

27 Jul 3 Reasons Why You Need A Multi-Channel Digital Marketing Strategy NOW

Posted at 17:39h in Marketing by Andrew Warren 0 Comments

The Internet has become an integral part of our daily lives. We consume information across a variety of channels and devices simultaneously. As consumers cross digital channels frequently, your marketing plan should, too. Here are 3 reasons why a multi-channel digital marketing strategy is a...

23 Jul Show Me The Money: The New Multicultural Mainstream

Posted at 17:59h in Infographics, Insights, Multicultural, Research by Gail Cox 0 Comments

It is no secret that more than 120 million multicultural consumers are transforming America. At 40 percent of the U.S. population today, these consumers are a large, growing and young segment of the population that will soon represent more than 60 percent of it. The...

07 Jun AC&M Group’s Natalia Flores, APR, Celebrates Two Big Award Wins

Posted at 20:04h in Agency Life, Awards, Company News, PR, Special Events by April Comstock 0 Comments

Our PR Director, Natalia Flores, APR, is adding two more award wins to her name this year. She has recently been named a Charlotte Business Journal 40 Under 40 honoree and a PRWeek 2018 Champion of PR. Her dedication to the PR industry is matched...

04 Jun Sherwin-Williams Celebrates the Power of Paint

Posted at 17:58h in Advertising, Client News, PR, Special Events by Natalia Flores 0 Comments

Transforming More Than 200 Community Spaces as Part of National Painting Week Long time client, Sherwin-Williams has once again celebrated the power of paint by refreshing more than 200 community spaces across the country as part of its seventh annual National Painting Week, held May 25-June...