David Tepper and Major League Soccer (MLS) have officially announced that Charlotte will be home to the 30th expansion. Charlotte’s MLS team will see its first match in 2021, surprisingly fast for a new franchise, which means the team and its sponsors will hit the...
Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success. Brand managers can no longer afford to put multicultural marketing on the back burner. Multicultural consumers are transforming...
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective. As PR practitioners, we must become more insightful when communicating and connecting with our audiences. Understanding different cultural contexts helps adjust strategy and...
AC&M Group opened the doors of a new office in Lisbon, Portugal. Led by AC&M Group Partner, Vicente Navarro, the main objective of the new office is to expand and enhance services to our European clients. The European-based agency hub will also serve to attract...
While Liverpool F.C. sought redemption in the UCL Final, AC&M Group teamed up with World Soccer Shop to kickoff the Summer of Soccer season. At the Bohemian Hall and Beer Garden in Astoria, New York, World Soccer Shop kicked off their Summer of Soccer campaign with...
When the phrase "Cinco de Mayo" is said in the United States, what usually comes to mind are margaritas, chips and queso and sombreros. But, the traditional Mexican holiday was originally coined to celebrate the victory of the Mexican Army in the Battle of Puebla...
As the FIFA Women’s World Cup France 2019 tournament sets up for kickoff in June, the anticipation can be felt globally. With 24 teams from around the world, including the USA, Netherlands, Italy and Jamaica, this year’s Women's World Cup will be a heavily popular event...
Happy Spanish Language Day! Celebrated annually on April 23rd, the United Nations founded this day in 2010 to bring awareness to the culture, history, and use of Spanish as an official language. There are 400 million people globally that speak Spanish. Whether native speaker or...
We teamed up with Blue Cross NC for their "Well and Good" Church Challenge, a friendly competition between three North Carolina churches, which was kicked off by a captivating Gospel Tour to gather the community together and promote healthy living. The tour was headlined by...
If you have a Twitter, Instagram, Facebook, LinkedIn or YouTube page you are among the 3.48 billion active social media users in the world today. Whether it’s retweeting a funny video of a dog wearing sunglasses or following your favorite brands, social media has immersed...
