We teamed up with Blue Cross NC for their "Well and Good" Church Challenge, a friendly competition between three North Carolina churches, which was kicked off by a captivating Gospel Tour to gather the community together and promote healthy living. The tour was headlined by...
If you have a Twitter, Instagram, Facebook, LinkedIn or YouTube page you are among the 3.48 billion active social media users in the world today. Whether it’s retweeting a funny video of a dog wearing sunglasses or following your favorite brands, social media has immersed...
As Charlotte enters 2019, the city also welcomes changes on the sports landscape. The Carolina Panthers owner, David Tepper, has officially announced his plans to install an indoor practice bubble over the current 7-acre practice field. The $900,000-$1.5 million budgeted project would allow Panthers players to...
Research indicates that participation in after-school soccer programs can have a significant impact on the development of teamwork skills, can motivate kids to try harder in school, and can help them avoid anti-social behavior. With that in mind, the U.S. Soccer Foundation embarked on an initiative:...
In an age of fleeting attention, video is the key to promoting your story and pleasing the client. So you’ve found a great story. You've contacted your featured participant and begun forming your scope for the article. With questions prepared and the skeleton of the...
New campaign showcases passionate fans and the longstanding tradition of jersey collecting How many jerseys do you have in your collection? The Collector Series by World Soccer Shop highlights the stories of those who have continued the time-honored practice of jersey collecting. Their collections tell the story of...
A state-of-the-art environmental education center begins construction. It isn’t everyday that our team gets to partake in a groundbreaking ceremony and help unveil the branding for a new destination in Charlotte. We were so honored to be on-site at the official groundbreaking ceremony for QUEST – a...
Creating effective ads for a multicultural audience can be tricky. We can look at cultures by nationality. We can look at cultures that go beyond geographical limits, like Rock n’ Roll or Soccer culture. So, when you ask us, what’s your expertise, really? When you...
Diversity is more than checking a box on race or ethnicity --- It’s utilizing a person’s unique experience and contribution. By now, most companies have realized the importance of Diversity and Inclusion and are sure to focus efforts on incorporating D&I practices. From internal communications to...
This is the ninth year our client Sherwin-Williams has named an official Color of the Year. Cavern Clay SW 7701, a warm terracotta color with ancient, elemental roots, is a nod to midcentury modern style, but with the soul of the American Southwest, which together create...
