10 Oct UEFA Confirms Champions League Seedings Revamp
UEFA has confirmed that the seedings for the Champions League group stage will change from next season...
09 Oct Liga MX Leads in Soccer Viewership in U.S.
It’s no secret that soccer is becoming more popular in the U.S. What might be surprising, however, is that Mexican soccer and Liga MX viewership has become increasingly popular, regardless of language...
09 Oct Soccer Makes an Impact in Forbes Fab 40
Forbes has released their annual 'Fab 40' list, a ranking of the most valuable sports brands in 2014. They rank the brands in four categories - businesses, events, teams and athletes....
09 Oct WhatsApp officially sold for $22 Billion, thanks in part to Hispanics
WhatsApp has taken over the world of mobile messaging. In February, Facebook announced plans to purchase WhatsApp for $19 Billion, and many people balked at the price tag. The sale became official on Monday, with a final price closer to $22 Billion. WhatsApp has seen...
08 Oct 5 Ways You Can Survive the End of Organic Posts
In the past, companies large and small could produce social media content that would reach a broad audience without having to pay a dime. But since the company has gone public, Facebook has had to up the ante to show shareholders increasing streams of revenue....
07 Oct Soccer Insights – October Vol. 1
Following a very busy weekend of football across Europe and America, here are the results, tables and main talking points from the biggest leagues....
07 Oct AC&M Connects Culture and Color With Local Art Initiatives
As a multicultural marketing agency, it is no surprise that we are always looking for the latest and greatest ways to promote multiculturalism in our communities and pioneer new cultural initiatives....
06 Oct AC&M Group Wins Portada Award for Best Soccer Marketing Campaign
We are honored to have received such an amazing recognition from one of the leading sources of news and analysis in the Latin marketing and media world. Beating out campaigns from Ford, Metro PCS, Honda, and IDT, our Camiseta de Mexico video was a stand...
30 Sep How Facebook Engagement Drives Purchasing Behaviors
There has long been debate surrounding how valuable Facebook fans really are when it comes to increasing sales, customer loyalty, and appealing to new customers. This study of a grocery store chain's Facebook engagement gives us greater insights....
30 Sep Is Ello the new Facebook?
New social media network Ello has made a big splash in the past couple of weeks, with its founder Paul Budnitz claiming that they are receiving thousands of requests per hour to join. But will it become a serious rival to Facebook? Ello has been dubbed...