Palmeiras In-Store Activation at United World Soccer

Ahead of the 5th annual Florida Cup, the AC&M Sports team and United World Soccer paired together to celebrate the Brazilian football club, Palmeiras in an exciting meet and greet experience. Our team was tasked with overall event coordination and providing all fans in attendance the unique opportunity to interact with their favorite players.  In addition to meeting their this star-studded lineup of players, fans also received autographs, took photos and won prizes through an exclusive in-store giveaway.

That afternoon, over 100 fans piled outside of the Florida Mall’s United World Soccer store. The fans chanted eagerly while waiting to meet their favorite players.  Fans that purchased merchandise in-store ahead of the event were awarded VIP access to meet the players first.

As the DJ’s music filled the store, a sea of fans decorated in green and white flooded through the doors.  Dozens of fans continuously cycled through the booth with enthusiasm and various items to be autographed.  The ecstatic fans were able to meet the Palmeiras group featuring goalkeepers Weverton and Jaílson, forwards Dudu and Gabriel Veron, and right back Mayke.

Eventually, the event came to a close as the players began to exit in preparation for the Florida Cup.  Over the weekend the Brazilian club would secure their first Florida Cup title beating New York City FC 2 to 1.

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Carson Boykin

Assistant Account Executive, Sports