Sonia Velasquez and Sherwin-Williams

Sherwin-Williams & Sonia Velasquez Bring You Painting How-To Videos

Ever wondered how you can brighten up that dull room in your home with a few strokes of paint?

How about making that tiny bedroom look twice its size with a new coat of color?

When Sherwin-Williams wanted to bring these answers to the Latino community, they trusted AC&M to connect them with the best person for the job: Sonia Velasquez.

We coordinated a partnership with Sherwin-Williams and the Colombian celeb and host of Extreme Makeover Home Edition Latin America to give Latinos the best in painting tips and tricks.

After conducting a live chat on the Vandidades Facebook page, we found that most of the questions Sonia received from her fans were about how they can use paint to help improve the look and feel of their home.

This is how the idea for Color y Café was born!

Working with Sherwin-Williams, we will be regularly posting how-to videos, featuring Sonia, to aid Latinos in their journey towards painting prowess, and giving them all the tips they need to accomplish their home improvement dreams.

The videos will be featured on the Sherwin-Williams Latino site and Sherwin-Williams Latino Facebook page, so be sure to check them out!

Here’s the first Color y Café video debut:

Want to receive insights, news, and industry updates? Subscribe to our newsletter today.

Signup now and receive an email once I publish new content.

I agree to have my personal information transfered to MailChimp ( more information )

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Thalia Rybar
thalia.rybar@acmconnect.com