SOCCER.COM, a long-lasting client of the agency, has launched its newly revamped website offering visitors innovative design with an informative customer experience plus inspirational team and player pages. The new site, which features a variety of different content around soccer gear, news and product launches, highlights the company’s core values to inform, inspire and innovate in the sports industry.
“When we started our company more than 30 years ago, it was born out of a love for soccer and the community that shared it. Ever since, we’ve been committed to informing, innovating for and inspiring fellow players, parents, fans, coaches and even match officials — anyone who feels the same unmistakable passion that we do for the game,” said Colby Walker, Sr. Manager of Digital Experience at SOCCER.COM. “We’re proud to unveil our brand new website, which was engineered to give our customers the best and most complete user experience in the sport.”
The new-site also features dedicated pages for top players and teams where visitors can follow social feeds and get the lowdown on the latest news in the soccer world. Another key highlight is the updates made to PlayerPass, a program that is essential to their soccer team business, making it easier for parents and players to order their team uniforms and gear online. With a newly revamped online experience, PlayerPass gives SOCCER.COM unmatched value and potential to advance their business parallel to the growth of the sport of soccer in the US.
This is a big moment in the history of the company. A result of an ongoing evolution from the company’s first 24-page catalog sent to 6,000 customers in 1984, to buying the SOCCER.COM URL in 1994 during the Internet’s earliest days. The company has continued to grow all while providing customers the best experience in the game at the forefront.
Stay tuned for more updates from SOCCER.COM as we approach a 2018 World Cup year that is sure to produce some of the best results we’ve seen from our client!